M. Shaik Ismail
Brand · Creative Intelligence · Performance

Mohammed Shaik
Ismail

Brand & Performance Marketing Manager. Bengaluru, India.

“Advertising is not ads. It’s outcomes.”
7+
Years
₹15Cr+
Budgets
40+
Campaigns
01 · Profile

Executive Summary

Brand and performance marketing manager with seven years across agency and brand-side environments, working on real estate, retail, FMCG and healthcare portfolios. Most of that work has involved owning the account end to end, covering positioning, creative direction, media planning and the performance reporting that sits underneath it.

I’ve managed annual marketing budgets of ₹15 crore and above, with direct accountability for lead quality, pipeline contribution and category share. Comfortable presenting in leadership and investor reviews, and equally comfortable sitting with a media buyer to clean up a campaign that isn’t pulling its weight.

The work I’m most interested in sits at the intersection of brand and performance, building a clear creative point of view, then making sure it shows up in the funnel. That balance is what most senior marketing roles actually need, and it’s where I’ve spent the bulk of my career.

02 · Credentials

Certifications

Google Ads AI-Powered Performance Certified
Featured
Google Ads AI-Powered Performance
Certified by Google
  1. 01AI-Powered Marketer
    Google
  2. 02Google Analytics Certified
    Google
  3. 03Advanced Google Analytics
    Google
  4. 04Digital Marketing Fundamentals
    Microsoft
  5. 05Generative AI Foundations
    UpGrad × Microsoft
03 · Capabilities

Core Strengths

Brand Strategy
Creative Intelligence
Performance Marketing
Integrated Campaign Planning
Media Strategy
Funnel Optimization
Revenue Growth
Stakeholder Management
Campaign Architecture
Creative Direction
Consumer Positioning
Marketing Analytics
Client Leadership
Budget Ownership
Cross-functional Leadership
04 · Career

Experience

Dec 2025 · Present
Bengaluru, India

Senior Key Account Manager · Brand & Performance

AbuMedia Advertising

Lead multi-industry accounts spanning real estate, e-commerce and retail with full commercial ownership of the relationship.

  • •Own end-to-end account strategy and commercial outcomes across the assigned portfolio.
  • •Bring creative, media and performance teams onto the same brief so campaigns hold together across channels.
  • •Set the integrated campaign approach across mainline and digital, with brand and performance metrics tracked together.
  • •Contribute to new business pitches and play an active role in client acquisition for the agency.
  • •Strengthen retention through structured performance reviews and proactive growth recommendations to clients.
Aug 2024 · Nov 2025
Bengaluru, India

Senior Brand & Communication Manager

TRU Dwellings Pvt Ltd

Led brand and performance for a luxury residential portfolio with full commercial accountability, operating across both strategy and day-to-day execution.

  • •Managed an annual marketing budget of ₹15+ crore across the luxury real estate portfolio.
  • •Worked closely with sales and media teams to improve lead quality and campaign efficiency across high-ticket residential projects.
  • •Directed integrated brand and digital strategy aligned with sales targets and project launch timelines.
  • •Presented structured performance dashboards in leadership and investor review meetings.
  • •Refined brand positioning to support long-term category differentiation in a crowded luxury segment.
  • •Improved acquisition efficiency through tighter media allocation and conversion-led creative testing.
Aug 2022 · Aug 2024
Bengaluru, India

Brand Manager

Purplehat Advertising

Primary client lead on high-value real estate and commercial accounts including Brigade Group and Manipal Group.

  • •Owned end-to-end campaign planning and execution across mainline, digital and performance channels.
  • •Built long-term client relationships through clear communication and steady, predictable delivery.
  • •Ran quarterly business reviews and growth planning conversations with client leadership.
  • •Coordinated creative, media and performance teams to keep work aligned to a single brief.
  • •Handled escalations directly and kept stakeholders aligned through launches and high-pressure phases.
  • •Contributed to pitch strategy and account expansion for new business won during the period.
Jul 2021 · Aug 2022
Bengaluru, India

Associate Brand Manager

Purplehat Advertising

Day-to-day lead on real estate and commercial portfolios, supporting senior managers on strategy and delivery.

  • •Managed campaign execution across real estate and commercial accounts.
  • •Acted as primary point of contact for clients on day-to-day delivery.
  • •Contributed to strategy development and ongoing performance oversight.
  • •Coordinated cross-functional work between creative and media teams.
Nov 2017 · Feb 2021
Bengaluru, India

Digital Marketing Specialist

Wynterhorn Brand Consulting

Worked on digital acquisition and performance for a mix of retail, F&B and consumer brands.

  • •Drove acquisition growth across SEO and paid media for client portfolios.
  • •Improved campaign efficiency through structured A/B testing and creative iteration.
  • •Executed integrated digital and social campaigns across platforms.
05 · Outcomes

Career Highlights

₹15Cr+
Annual marketing budget exposure
+180%
Growth in qualified leads
40+
Integrated campaign launches
25 to 28%
Client market share growth
15%
Improvement in campaign efficiency
7+ yrs
Agency and brand-side leadership
06 · Featured Work

TRU Aquapolis

A luxury residential project in Bengaluru positioned around a unique water-themed amenity story. The campaign launched with strong media weight but the leads coming through weren’t converting at the rate the sales team expected.

Problem
The project was getting volume, but the leads coming in were largely under-qualified, a mix of price-sensitive enquiries and audiences who weren’t a fit for the ticket size. Sales teams were spending cycles on conversations that were never going to close.
Strategic Shift
We re-anchored the positioning around the actual buyer, second-home and upgrade buyers in the ₹2.5Cr+ bracket, rather than chasing reach. The water-themed amenity story stayed, but the narrative shifted from ‘unique experience’ to ‘long-term lifestyle asset’, which mapped better to how this audience actually makes the decision.
Execution
Audiences were rebuilt from scratch using lookalikes off closed deals and intent signals from premium property platforms. Landing pages were restructured to qualify earlier, with fewer, sharper questions on the form and a clearer pricing band on the page. Creative was tested in tight cycles, with brand-led films at the top of the funnel and project-led, conversion-focused units lower down.
Results
Qualified lead volume improved meaningfully over the campaign cycle, cost per qualified lead came down, and the sales team’s feedback on lead readiness shifted from ‘noise’ to ‘actionable’. Just as importantly, the brand started to be recognised in its segment rather than competing on price.
07 · Portfolio

Clients & Brands

Brigade Group
TRU Dwellings
Brookfield Properties
Manipal Group
Swiggy
Subway
Fortis Healthcare
Orion Mall
Fanzart

Additional engagements: Serenity Constructions, B&B Constructions, Kozywoods Interiors, Couchsmith, Modo, Chichaba’s Taj, Aroma Shimmers.

08 · Off the Clock

Fitness is the discipline. Numbers are the work.

Outside of work, the routine is fairly straightforward: training in the gym most mornings, riding on weekends, gaming when there’s time, and reading across business, behavioural science and brand history.

I also keep some content creation running on the side. It keeps me close to the platforms, the formats and the way audiences actually behave, which feeds back into the work.